Her straight black hair covered her face as she was leaving the Metro on a rainy and windy afternoon in Newcastle. Dressed in a dark blue and black dress, accessorised her outfit with a simple golden round necklace and carried her Chanel handbag.

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Paula Bowron, living in Newcastle, a senior advertising executive by day and a personal style blogger with an interest in photography the rest of the time as she describes herself. As much as she enjoys going to work every morning, she felt as though, something was missing. It all started four and a half years ago, when Paula created her blog. PinkBow has given Paula the opportunity to share with readers from around the world everything that interests her from fashion, to beauty and photography. Her unique personal style makes her stand out from other bloggers, she described that one minute her interest would shift into makeup and beauty and the other minute to photography and food. Paula has always been interested in various things which makes PinkBow constantly new and fresh for its readers, as there is a bit of everything.

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For Paula, her blog is her personal diary that documents all her interests and inspirations into one place, her own unique world, the world of PinkBow. During the past four years and a half, blogging has occupied a large part of her life and has opened new doors for her. PinkBow has given Paula the opportunities to attend various events and travel around to many countries. Paula described how blogging opened a lot of doors, ‘I have met a lot of different people from all around the world’. Today, Paula gets free clothes sent to her as a reason for her blog being popular, ‘so I guess I don’t need to buy any clothes which is always a good thing’, she explains.  On the other hand,  she has established casual friendships due to her blog, ‘it’s always nice to meet people that enjoy reading what you post and share similar interests’.

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‘There are a lot of things around us that can inspire our fashion sense’, she explained. Fashion is a way to express oneself there is no right or wrong answer, it’s a personal thing. As for Paula, ever since she was a young girl, fashion has always influenced her.  She believes that French women and the French style are extremely elegant, it is simple and classic. Paula also loves looking for vintage pieces from the 1950’s and 60’s. Her favourite brand is Chanel; Chanel is just like a dream for her. ‘Every piece is designed beautifully; I would buy everything from there’, said Paula.

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Paula herself is a big fan of blogs; she is constantly reading different blogs from around the world, in particular French and Swedish bloggers. Recently, more people in Newcastle are starting to understand the idea of blogging and local bloggers in Newcastle are starting to grow, Paula explained. Local events are slowly being organized for local bloggers to meet, however, it is still a little bit late and slow.

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As a recognised blogger today, Paula explained how difficult it was for her in the beginning to stand out due to the large number of bloggers around the world and in the United Kingdom. It was not an easy job, however, her passion towards making PinkBow a well-known blog took hard work and extreme effort. The positive feedback she has received over the years, has encouraged Paula to continue blogging as her readership continues to cross the borders of Newcastle.